Java Brand Placement Examples: Collateral and Print

A strong brand acts as a fantastic ambassador for a company that is entering new markets, creating line or product extensions, or seeking alliance and co-branding partners. As a Java technology partner you already have an enormous jumpstart into significant brand equity and brand recognition, capitalizing on the more than 80% consumer recognition of the Java brand.

Use this recognition to your advantage. Talk about the power of the Java brand. Use the logo as a powerful endorsement of your product. Dial up the representation and grant consumers confidence in your offering.

	The Java Logo in a Magazine Ad From product manuals to magazines, there are many ways in which the Java logo can be used.	Badge height at least 1" White background with rounded corners.
Logo height at least .75 ", reversed out of the background	The Java Logo in a Newsprint Ad Reverse the logo out of dark backgrounds.   Use a positive version of the logo where appropriate. If possible, use a solid black.	Logo height at least .75 " printed solid one-color black.
Logo height at least 4" reversed out of the background. You may also use the color logo.	The Java Logo on an In-Store Display The emphasis on the strengths and benefits of your products on an in-store display can be enhanced by the visibility of the Java logo. In this demonstration, the Java logo is 18 inches high. The goal is to have the logo clearly identifiable from at least four feet. Our tests indicate that the minimum size to meet these criteria is to render the logo at 4 inches in height.   For catalogs, brochures, product manuals and the like, the Java logo is represented in full color or one color.	Logo height at least .75" high in two color or CMYK.